Signs


City OKs new signs on Tosa East Towne lampposts

Zack Goerhner's design

Zack Goerhner’s design was selected for Tosa East Towne’s lamppost signs.

A year ago, we asked for the neighborhood’s support of adding new signs to several of our lampposts, and the response was tremendous, helping us raise more than $2,500 for the project.

We ran into some delays in getting the city to response to our request for installation, but in August, the Wauwatosa Board of Public Works approved our sign design and cleared the way for at least 49 of our signs on the lampposts around the neighborhood.

We’re grateful to all who donated to our campaign and for the great design work of Zack Goehner. We look forward to providing updates on installation as we continue to work though the process with the city.


Design selected for new Tosa East Towne lamppost signs

Tosa East Towne Neighborhood Association received 515 responses to its survey seeking residents’ input on a design for new lamppost signs in our neighborhood. Each of our six finalists received dozens of first-place votes, but there was one clear leader, the colorful design submitted by Tosa East Towne native Zack Goehner.

Zack Goerhner's design

Zack Goehner’s design was selected for Tosa East Towne’s lamppost signs.

Thanks to all who participated in our survey, and congratulations to Zack. The TETNA board at its February meeting approved his design for our lamppost signs.

UPDATE: We have reached our fundraising goal! Thanks to everyone who contributed.

Zack, 34, grew up on 64th and Meinecke, and after leaving town to live in Seattle for about 10 years he moved back to the neighborhood last year “so my kids could be closer to their grandparents.”

“I have been inspired creatively by our neighborhood since childhood,” Zack told TETNA. “I had countless sketches of our house and crayon-drawn maps of our streets. So I’m forever grateful to have had an opportunity to contribute to our neighborhood through art.”

Here’s how he describes the idea for his winning sign design:

“The design was inspired by the majestic rows of bungalows that stand throughout our neighborhood — Tosa East Towne’s signature aesthetic and symbols of our closeness as neighbors. I tried to capture the enchanting colors and shapes that appear when the first and last light of the day hits our streets. The signs will be a warm welcome: unique and colorful, just like we are.”

You can find more works in his portfolio at braveappliance.com.

TETNA will discuss ordering and installing the signs at its next meeting, at 7 p.m. March 12 at Center Street Park Pavilion. All are welcome to attend.


Vote for your favorite Tosa East Towne sign design

TETNA Sign Collage

Preview of the 6 sign designs selected as finalists by the TETNA board.

The new lamppost signs for Tosa East Towne are moving along. In October, we launched a fundraising campaign to fund the new signs, and released a request for designs. We received an overwhelming amount of support in both areas, raising over $2,000 and receiving 20 designs. We’re thankful to everyone who had a hand in supporting the project, and submitting a design.

Now comes the fun part – we want your feedback on the designs. We’ve narrowed it down to six finalists, which all feature a unique and creative design, that would look great in our neighborhood. We encourage you to view the designs and rank them 1-6 by clicking on this survey link. Part of the reason we are asking you to rank is there is possible we will choose more than one design. While resident feedback will be the most important factor when making our selection, the board reserves the right to make the final decision on the design(s) selected. Note that the survey is best viewed on a laptop or desktop. The survey will be open until 1/31.

We look forward to seeing your favorites, and will update you as soon as we have our winner!


Design a new Tosa East Towne logo for our lamppost signs

You’ve seen the signs attached to lampposts in neighborhoods around Wauwatosa. Have you thought, “Wow, TETNA should totally get some of those too”? Well, we agree!

In addition to launching a fundraiser for the Tosa East Towne signs, we need your help coming up with a design. We are calling on all graphic designers, amateur or professional, to submit their vision for our new signs and logo from now through Dec. 1.

Spread the word to friends and family members, or try creating your own design. Full submission guidelines are below. If you have any questions, email us at info@tosaeasttowne.org. We hope to choose a design from the submissions we receive by the end of the year and install the signs in the spring.

Complete Street Sign Design Request


TETNA launches fundraising campaign to add neighborhood signs to lamp posts

Inglewood and Pabst Park

Tosa East Towne will follow neighborhoods like Inglewood and Pabst Park in purchasing signs for display on cross streets.

Residents of the Tosa East Towne neighborhood share something in common: the desire to make this a better place. To show our unity – and to bring awareness to the safe, fun and exciting events happening here – the TETNA board has moved forward with the process of designing an updated logo for display on new lamppost signs throughout the neighborhood.

To get started, the TETNA board has been in conversations with nearby neighborhoods that already have purchases signs, such as Inglewood and Pabst Park, and with the City of Wauwatosa to better understand the process and cost of creating and installing about 80 signs up and down the streets of Tosa East Towne. Exact sign specifications and locations are still being decided upon. Updates will be communicated through our various communications, including our website, emails and Facebook page.

As a wholly volunteer organization committed to creating a sense of community throughout our neighborhood, this exciting opportunity cannot be accomplished without the financial support of residents like you.

A fundraising campaign for this project will begin in October to coincide with our annual membership drive and will continue into the spring, or until we reach our goal of $2,500. To support this effort today, you may send your donation by check to TETNA, P.O. Box 26721, Wauwatosa, WI 53226. Include “Sign fund” in the memo field. Any money raised above our goal will be added to our TETNA scholarship fund. An option to donate online also will be available during membership renewal in late October.

Join your neighbors in uniting our neighborhood and displaying our Tosa East Towne pride!

CALL FOR DESIGNS

TETNA will be accepting submissions for proposed designs of our updated logo to be used on our lamppost signs. Visit tosaeasttowne.org/signs for more details.