North Avenue

Speak Up: Planning for 61st & North Site

Plan Commission Meeting
Monday, March 12, 7:00PM at City Hall


You have a voice in shaping East Towne’s future. Now is the time to speak up. Tens of thousands of dollars have been spent to develop a strategic plan for North Avenue, but questions and decisions remain.

The Blockbuster store is out on 61st Street and North Avenue, but an O’Reilly Auto Parts store is ready to move in. Does O’Reilly get your thumbs up or your thumbs down? Are you happy and relieved the building will soon be occupied? Or were you hoping something different would anchor Tosa East Towne? (more…)

Chili Charity Run

July 23 • 8:00 AM
70th and North Avenue in East Tosa

Last summer more than sixty runners and walkers participated in the first ever Tosa East Towne Charity Fun Run/Walk. By teaming up with the North Avenue Neighborhood Alliance, this summer the charity run is even bigger and spicier as the “Chili Charity Run” debuts the morning of East Tosa’s popular Chili’n on the Avenue event. Net proceeds will benefit the Ronald McDonald House Charities® of Eastern Wisconsin, Inc.

Runner and walkers of all ages are invited to participate in the 3-mile route as it winds through the Tosa East Towne neighborhood. View a map of the route or download a PDF.

The registration deadline is July 9th and the fee is $18 per person or $60 for families of four or more. You may complete an online registration or print and complete a paper registration form (2011 Chili Charity Run Registration). The fee is $20 the day of the event and registration will be available at the Run Registration Tent on North Avenue between 69th-70th and  Note, t-shirt availability can not be guaranteed for day-of registration.

Once registered you may pick up your packets at U-Turn Apparel, 6905 W. North Avenue, on July 21 and 22.

For more information visit

Charity Run Volunteers Needed

Help out your neighborhood and volunteer for a good cause—the Ronald McDonald House Charities® of Eastern Wisconsin, Inc. The Tosa East Towne Neighborhood Association is coordinating volunteers during the fun run event. If you’d like to volunteer, please contact Craig Brittingham using the volunteer form below.

Important North Avenue Planning Meetings

Hi East Tosa neighbors and businesses,

As many of you know, we have been working for two years on securing the grant for and undergoing the process of developing a strategic plan for North Avenue in East Tosa. The North Avenue Neighborhood Alliance invites and encourages you to attend one or all of these meetings to hear the presentation and provide your support. It will be put before the Council for adoption and our support is necessary for this to move forward.

Why should you care?

  • impact on quality of life
  • opportunity to sustain and grow desirability to live in our neighborhoods
  • create demand for housing and commercial real estate (drives sales and property values)
  • protect our investments

Schedule of approvals

May 9, 2011:  Plan Commission Review
May 10, 2011:  Presentation to Community Development
May 17, 2011:  Common Council Approval for adoption

Review the plan

Click here to review the East Tosa North Avenue Plan (PDF), developed by Marty Shukert, RDG Planning an Design.

Find out more

For more information, visit the East Tosa North Avenue Planning Project Overview on the East Tosa website.

—Meg Miller
North Avenue Neighborhood Alliance – Encouraging and advocating for economic sustainability and growth in East Tosa.

East Tosa featured in 88Nine Neighborhood Series

The 88Nine Radio Milwaukee recently featured the East Tosa area in its online Neighborhood Project series. The series entitled as, “Love where you live,” spent seven weeks focusing on a different Milwaukee neighborhood. The audio pieces covered a couple popular North Avenue businesses and interviews with many East Towne neighbors like Meg Miller and original founding East Towne member, Mary Van Derven. If you missed this series, click here to listen.