David Paulsen


Design selected for new Tosa East Towne lamppost signs

Tosa East Towne Neighborhood Association received 515 responses to its survey seeking residents’ input on a design for new lamppost signs in our neighborhood. Each of our six finalists received dozens of first-place votes, but there was one clear leader, the colorful design submitted by Tosa East Towne native Zack Goehner.

Zack Goerhner's design

Zack Goehner’s design was selected for Tosa East Towne’s lamppost signs.

Thanks to all who participated in our survey, and congratulations to Zack. The TETNA board at its February meeting approved his design for our lamppost signs.

UPDATE: We have reached our fundraising goal! Thanks to everyone who contributed.

Zack, 34, grew up on 64th and Meinecke, and after leaving town to live in Seattle for about 10 years he moved back to the neighborhood last year “so my kids could be closer to their grandparents.”

“I have been inspired creatively by our neighborhood since childhood,” Zack told TETNA. “I had countless sketches of our house and crayon-drawn maps of our streets. So I’m forever grateful to have had an opportunity to contribute to our neighborhood through art.”

Here’s how he describes the idea for his winning sign design:

“The design was inspired by the majestic rows of bungalows that stand throughout our neighborhood — Tosa East Towne’s signature aesthetic and symbols of our closeness as neighbors. I tried to capture the enchanting colors and shapes that appear when the first and last light of the day hits our streets. The signs will be a warm welcome: unique and colorful, just like we are.”

You can find more works in his portfolio at braveappliance.com.

TETNA will discuss ordering and installing the signs at its next meeting, at 7 p.m. March 12 at Center Street Park Pavilion. All are welcome to attend.


Volunteer Appreciation Night planned as TETNA encourages more residents to get involved

There are so many ways to get involved in our neighborhood. Tosa East Towne Neighborhood Association invites residents to consider donating their time and energy to ensure our events and services continue in the future.

Please email info@tosaeasttowne.org if you are able to help fill any of the following volunteer roles:

TETNA board: The board meets once a month to carry out the business of the neighborhood association, and board members typically are asked to help now and then at events throughout the year, though each event is organized by a designated coordinator. Attending our annual meeting is a great way to learn more, and you can submit your name for our board election on the spot. This year’s annual meeting is 6:30 p.m. Wednesday, April 18, at Red Dot.

Newsletter distribution: Help distribute copies of our newsletter to homes on your block three times a year.

Newsletter editing: We are looking for residents with a background in communications and/or writing to help compile our newsletter, which is produced three times a year and features short articles on past and future neighborhood events.

Sponsor and advertiser outreach: Help us maintain our existing base of business supporters and add new sponsors and advertisers through personalized contacts.

Kathleen Flanders

Past coordinator Kathleen Flanders hands out drawing prizes before the 2017 Spring Egg Hunt. This year’s hunt is March 24.

Spring Egg Hunt: This year’s hunt is Saturday, March 24. Email us if you are available to help set up at Center Street Park.

Run Tosa Run: Want to help organize our next 5K? We’d love to have you on board. No experience in race management is necessary. We also need residents available to help on race day, which this year will be May 19.

Trick or Treat: Volunteers will be needed to help with registration and our kickoff event, and we’re also looking for an assistant coordinator to help with planning.

Taste of East Tosa: This popular November event is in need of a coordinator, who will line up the East Tosa restaurants that provide the food for the evening. Please let us know if you will help preserve Taste of East Tosa as a TETNA tradition.

Volunteer Appreciation Night

We also want to say thank you to everyone who already is actively involved as a volunteer, from the neighbors who deliver our newsletters to the course marshals who make sure our Run Tosa Run race goes smoothy. Our first Volunteer Appreciation Night will be held from 7 to 9 p.m. March 13 at Tosa Bowl & Bun, featuring a relaxed evening of socializing with fellow volunteers and a sampling of food from Tosa Bowl & Bun’s menu. Drinks, including beer and wine, will be available for purchase.

Invitations were emailed to known addresses on our volunteer list. If you’re one of our volunteers but didn’t receive an invitation, let us know by emailing info@tosaeasttowne.org.


Run Tosa Run is May 19 — the most fun you’ll have on 2 feet!

Run Tosa Run 5k start

Runners head north on 69th Street after the start of the 2017 Run Tosa Run. The 2018 race is scheduled for May 19. Photo by Mindy Mays.

REGISTERBUTTONWe at TETNA look forward to spring each year, not just because the air begins to warm and the neighborhood begins to bloom, but also because it’s time again to lace up our running shoes and hit the streets on the Saturday after Mother’s Day for the annual Run Tosa Run.

The race has grown steadily over the past four years, and in 2017 more than 200 runners helped us raise enough money to donate $5,000 to Ronald McDonald House Charities Eastern Wisconsin.

BelAir Cantina and GRAEF have signed on again as lead sponsors of Run Tosa Run 2018, set for May 19. Online registration is now open on our RunSignUp.com page.

GRAEF logo

It’s a great way to raise awareness of all our neighborhood and local businesses have to offer while raising money for our charity. What makes Run Tosa Run a success? It helps to have such a beautiful course, but we also couldn’t do it each year without our terrific sponsors and many dedicated volunteers.

We invite you to join us as a runner, volunteer, sponsor, vendor or simply a resident cheering on the runners as they pass through our neighborhood.
Facebook event

5K run/walk at 9 a.m. May 19

The 5K is chip-timed by West Bend-based Absolute Race Timing, which scrolls results on kiosks and a monitor at the finish line and also emails runners their results after they finish. The course starts at 69th Street and North Avenue and weaves through the neighborhood between 74th Street and 62nd Street. View a map of the course here, and check out this nifty animation created by the City of Wauwatosa below…

Route map for Route #5 by City Staff on plotaroute.com

Kids’ run at 8:30 a.m. May 19

The kids’ run is about a half mile, looping one neighborhood block and finishing under the same finish line arch as the 5K. The run is recommended for children ages 10 and younger, and each young runner gets a Run Tosa Run T-shirt and a finisher’s medal. We also offer various children’s activities near the starting/finishing line.

Registration details

You can register online on our RunSignUp.com page. If you require a paper registration, please email runtosarun@gmail.com and we can send you a copy of the form. Anyone registering by May 1 gets our early-bird cost of $25 and is guaranteed a T-shirt featuring our Run Tosa Run logo. Online registration will continue at $30 until May 17. We also will accept race-day registrations for $35 with credit cards.

Run Tosa Run kids run

Young runners gather at the starting line for the 2017 Run Tosa Run kids event. The 2018 events are scheduled for May 19. Photo by Mindy Mays.

Prizes and awards

  • Medals/ribbons will go to top 3 male/female finishers in age categories: under 20, 20-29, 30-39, 40-49, 50-59, 60+.
  • Overall top male and top female finishers receive awesome East Tosa gift baskets. We’re still assembling this year’s awards.
  • All 5K participants can enter drawings for equally awesome East Tosa prizes.

Some rules

Strollers are welcome, starting at the back of the pack. Not welcome are animals, roller skates, roller blades, skateboards or bikes. The race will be canceled only by  extreme weather, in which case race fees will be used as donations to Ronald McDonald House Charities.

Volunteer to help

Click to View Volunteer Opportunities on SignUp.comOur great volunteers are a big part of our success each year. You can help with race week preparations and on race day in a variety of roles, from packet pickup to serving as a course marshal at one of the intersections on the course. Sign up on SignUp.com at signup.com/go/KkWBrrJ or email runtosarun@gmail.com.

About our top sponsors

In addition to lead sponsors BelAir Cantina and GRAEF,  we’re grateful for the support of our other top sponsors, Lutheran Home & Harwood Place, Hue Vietnamese Restaurant, West Grove Clinic and Harwood Engineering Consultants.

BelAir Tosa Bull GRAEF logo

Print  hue_logo  

Additional sponsors

Shine Salon

Mathnasium Wauwatosa

Barre District Milwaukee

O’Gorman’s West Towne Auto

Johnson’s Cycle & Fitness

Ultra Fidelis

Promotional sponsors

Rocket Baby Bakery, Cranky Al’s, The Nobleman, Tosa Yoga

About the cause

RMH 3C Logo VertRonald McDonald House Charities of Eastern Wisconsin will benefit from the proceeds raised by the event. The well-known charity is located on Watertown Plank Road in Wauwatosa, near Children’s Hospital of Wisconsin. The Ronald McDonald House mission is to provide a “home away from home” for families while their children are receiving medical treatment at local hospitals at little or no cost. The House is more than just a place to stay – offering families therapeutic programming including art, animal and music therapy, a comprehensive meal program, comfortable community spaces and so much more.

Past results

Run Tosa Run 2017

Run Tosa Run 2016

Run Tosa Run 2015

Run Tosa Run 2014


Get involved in your neighborhood; learn more at TETNA annual meeting

TETNA board meeting

Scott Shelnutt of the North Avenue business Tosa Block Party speaks at TETNA’s January meeting. The monthly meetings are held in the Center Street Park pavilion on second Mondays. Our annual meeting will be 6:30 p.m. Wednesday, April 18, at Red Dot. Photo by David Paulsen.

I’ve never met anyone who hated living in our neighborhood. Sure, we grumble sometimes about parking or traffic or maybe our neighbors’ peculiar habits. But overall, we live here because we’ve come to love it. And I suspect for many of us, a big part of why we love it traces to the countless hours of volunteer time that residents give to neighborhood organizations, such as the PTA, Cub Scouts or Girl Scouts or your neighborhood association.

With TETNA’s annual meeting set for April 18 at Red Dot, I’d invite you to consider attending and, more importantly, taking on a more active role with your neighborhood association.

Events like the nighttime Trick or Treat, Spring Egg Hunt and Run Tosa Run only happen because of volunteers like you, and the help you can provide may only require a few hours. It also might turn into something you look forward to each year.

We also are looking for residents interested in taking on leadership roles:

  • Board members
  • Board officers (such as treasurer)
  • Newsletter editing
  • Event planning
  • Scholarship review

And we’re always looking for new ideas. Maybe you have a few, about how to make our neighborhood even better. Share them with us and learn more at our annual meeting at 6:30 p.m. Wednesday, April 18, at Red Dot, 6715 W. North Ave. If you want to learn more in advance, email us at info@tosaeasttowne.org.


TETNA raises $1,000 in fundraiser at Metcalfe’s Market

Metcalfe’s Market Store Director Rich Lewandowski holds a jumbo $1,000 check with TETNA Board President David Paulsen to mark the close of the neighborhood association’s November fundraising partnership with the grocery store.

Tosa East Towne Neighborhood Association is grateful to Metcalfe’s Market for choosing us as its community partner in November.

Residents who used our coupon saved 5% percent on groceries all month, and Metcalfe’s matched that 5% with donations to TETNA.

The results are in, and we succeeded in raising the maximum of $1,000, which will be used to support the events and activities that TETNA brings to the neighborhood.